Duplicate content conundrum

A well known trick of the trade for easy SEO is to duplicate content found on other websites, nad promote it as your own. However, google and other search engines give penalties to website’s whose sole content appears to be a 1:1 duplicate of preexisting content. So, the question is, how much do you need to change in order to avoid the dreaded duplicate penalty?

As a rule of thumb, a lot of people throughout the industry find that 50% is a good figure to go with. Just rewriting the article is probably easier/faster/better than changing every other word. It provides flow, and a better read.

Adding your own personal spin is also very important. Typically thats one of the reasons someone will choose to read your writings over someone elses. Sometimes it may have been written before, just remember to put your own personal spin on it. The getaway here is simple – Content is King, but Original Content is the Ace. Try using several articles as starting points, then write something of your own. Original beats duplicate every time.

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What’s this all about then?

I’m very interested in the inner workings of the web and marketing. Particularly what people call “Web 2.0” or the Social Web. In this blog I hope to post interesting findings and write the occasional commentary about where the internet is heading, and it’s effect on society, marketing, and advertising.

Hope I don’t bore you all 🙂